Maintaining your business’s online presence is just like keeping your house clean. You check off all the surface stuff like posting on Website, Facebook, Instagram and such during the week – but what about the checks for the stuff you may have missed?
Taking a bit of extra time to Here are 10 checks for success to be sure what your client sees leaves the best first and lasting impression.
Brand Love
If you know me at all you know I believe your brand can speak volumes for your company even before a client has their first experience. Your website, design, colors, images – they all give your client a ‘first glance‘ feel to who you are and what your business represents.
The following checks can make that impression one that makes the best impact and sparks not only interest but support and engagement!
Website
Reorganize sites for ease of use
- Is your menu easy to navigate?
- Place things in the order of interest
- Look at your site as a visitor would and arrange things as you would want to find them
Check Social Links
Use a PlugIn like Broken Link Checker to be sure you don’t have any links or your site that need to be replaced or updated.
Update Graphics/Images
Has your look changed new hair, style, glasses, etc? Update your profile images/graphics to reflect the new you – those changes are also a part of your brand.
Update Your About Me / About Us
Update your site’s About section to including growth in both your business and your accomplishments. If you’ve added a new skill, experience or honor to who you are as a business include this. For those of us who are bloggers, we tend to list our personal information as part of our brand be sure things such as ages, marriages time at a position, etc. are current.
Testimonials
There is no better promotion than that of a satisfied customer. Add a Testimonials section to your site and allow.
[bctt tweet=”Check out how I’m making the best first impression with my business in the New Year thanks to these 10 Checks For Success + FREE Printable from @thaywooddotcom !” via=”no”]
Social Media
Make a list of your social media presence (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.)
Bio Check
Review your bio information for each platform. Is it direct, to the point and enticing? Do you include the most important points? Ex: Who you are, What you do, Why you do it, Where you are, How you’ve achieved goals – awards, honors, etc.
Update Contact Information
Have you changed your location, phone, email? Be sure all this information is correct. There’s no faster way to miss an opportunity than being hard to find!
Check Links
Click on your links to make sure they still work. You never want to lead a potential connection, client or supporter to a dead zone.
Update Graphics/Images
Has your look changed new hair, style, glasses, etc? Update your profile images/graphics to reflect the new you – those changes are also a part of your brand.
Let Me Help!
Not one for deep cleaning? No worries, I can help. Download my Checks For Success chart to help or schedule a First Impressions Critique and I can take a look for you!
